Free Essays on MArketing Communications Strategy

Executive Summary The following contains confidential detailed strategic recommendation by  ¡Ã‚ §Creative Solutions ¡Ã‚ ¨ using integrated marketing communications strategies. It is the intent of Creative Solutions to appropriate the advertising and promotions contract offered by Fisher & Pykel to proclaim it ¡Ã‚ ¦s latest offering, code named  ¡Ã‚ §WasherPlus ¡Ã‚ ¨, to it ¡Ã‚ ¦s elected audience. Marketing Objectives After analysing the present market situation, it is Creative Solutions (hereafter referred to as  ¡Ã‚ ¥our ¡Ã‚ ¦) primary marketing objective to procure a 25% market share within one year of the  ¡Ã‚ §WasherPlus ¡Ã‚ ¦s ¡Ã‚ ¨ (hereafter referred to as the  ¡Ã‚ §WashDry ¡Ã‚ ¨) launch in it ¡Ã‚ ¦s appropriate product category, that is the washer/dryer category). Similar products already exist on the market, however the  ¡Ã‚ ¥WashDry ¡Ã‚ ¦ is positioned extremely competitively against its opponents, due to its value for money and relatively inexpensive retail price. For this reason, it is our intention to obtain premier market share within the said category. Consumer research has indicated that a sales forecast of 60,000 units is very achievable. This total is the result of the sum of what we believe to be the two most viable target markets. Our primary target market has been segmented demographically via age, income, earning capacity and geography. This group consists of the 25  ¡V 40 age group, medium to high-income earners, with relatively disposable incomes, and primarily urban dwellers with a lesser focus on the non-urban population. It is our conviction that this target market can accomplish a sales figure of 40,000 units. The second target market consists of the industrial and commercial sectors, which we believe can contribute an extra 20,000 units. Ultimately our goal is to generate profitable market share results. Communication Objectives „h Brand Awareness: Due to the enigmatic concept that the product presents, it is paramoun... Free Essays on MArketing Communications Strategy Free Essays on MArketing Communications Strategy Executive Summary The following contains confidential detailed strategic recommendation by  ¡Ã‚ §Creative Solutions ¡Ã‚ ¨ using integrated marketing communications strategies. It is the intent of Creative Solutions to appropriate the advertising and promotions contract offered by Fisher & Pykel to proclaim it ¡Ã‚ ¦s latest offering, code named  ¡Ã‚ §WasherPlus ¡Ã‚ ¨, to it ¡Ã‚ ¦s elected audience. Marketing Objectives After analysing the present market situation, it is Creative Solutions (hereafter referred to as  ¡Ã‚ ¥our ¡Ã‚ ¦) primary marketing objective to procure a 25% market share within one year of the  ¡Ã‚ §WasherPlus ¡Ã‚ ¦s ¡Ã‚ ¨ (hereafter referred to as the  ¡Ã‚ §WashDry ¡Ã‚ ¨) launch in it ¡Ã‚ ¦s appropriate product category, that is the washer/dryer category). Similar products already exist on the market, however the  ¡Ã‚ ¥WashDry ¡Ã‚ ¦ is positioned extremely competitively against its opponents, due to its value for money and relatively inexpensive retail price. For this reason, it is our intention to obtain premier market share within the said category. Consumer research has indicated that a sales forecast of 60,000 units is very achievable. This total is the result of the sum of what we believe to be the two most viable target markets. Our primary target market has been segmented demographically via age, income, earning capacity and geography. This group consists of the 25  ¡V 40 age group, medium to high-income earners, with relatively disposable incomes, and primarily urban dwellers with a lesser focus on the non-urban population. It is our conviction that this target market can accomplish a sales figure of 40,000 units. The second target market consists of the industrial and commercial sectors, which we believe can contribute an extra 20,000 units. Ultimately our goal is to generate profitable market share results. Communication Objectives „h Brand Awareness: Due to the enigmatic concept that the product presents, it is paramoun...

Texas A M Acceptance Rate and Admissions Requirements

In many ways, Texas A&M is the consummate big college. It has over 50,000 undergrads, a city setting, and a campus that spans 5,200 acres. It offers quality academic and athletic programs, along with all the resources one would expect from such a large institution. For students looking for a true big college experience, Texas A&M has a lot to offer. Founded in 1876, Texas A&M was originally the Agriculture and Mechanical College of Texas. Today, it is just Texas A&M and offers 16 colleges and schools, 5,000 faculty, and 130 undergraduate degree programs. In addition to its home base in College Station, Texas, Texas A&M also offers a maritime branch in Galveston, Texas, an engineering branch in Doha, Qatar, and program centers in Mexico and Costa Rica. Texas A&M ranks in the top 100 public universities and ranks first among public universities for the number of students studying abroad. In addition, it has recently landed among the top five in the US News and World Reports categories of â€Å"best value†, â€Å"most affordable†, â€Å"best outcomes for low-income students†, and â€Å"student engagement†. If you’re interested in taking advantage of all that Texas A&M has to offer, don’t miss this post. Texas A&M accepts the Coalition Application or ApplyTexas . Official SAT or ACT score reports are required, as is an essay . You’ll also need to submit the standard application components of a high school transcript and an application fee or fee waiver. Teacher recommendations are optional, but if submitted, only the first two submitted will be considered. Texas A&M does not offer admissions interviews. Texas A&M opens admissions season early, with the office accepting applications beginning July 1st. The deadline for regular admissions applications is December 1st. Engineering majors can apply through the Early Action program, which has an October 15 deadline. Note that if a deadline falls on a weekend, the application will remain open until 11:59 PM  (CST) on the following Monday. This does not apply to the Early Action Deadline for engineering. Additional required documents will be accepted until 5:00pm (CST) on that Monday. In recent years, the acceptance rate at Texas A&M has pretty consistently been around 65-70% . This might seem like a fairly easy school to get into just based on that, but in reality, it’s a little more complex than that. Remember, Texas A&M is a huge school. There were over 37,000 applicants for the class of 2022. Of these, just 26,000 were offered a place in the incoming class. It may be tempting to take the acceptance rate at Texas A&M lightly, but this would be a mistake. Though the acceptance rate in 2018 was 70%, it’s important to remember that there were still 11,000 applicants who did not get in. US News and World Reports still considers Texas A&M a moderately selective school, and if you want to score a place there, you’ll need to make sure you meet all its admissions requirements. Estimating your chance of getting into a college is not easy in today’s competitive environment. Thankfully, with our state-of-the-art software and data, we can analyze your academic and extracurricular profile and estimate your chances. Our profile analysis tool can also help you identify the improvement you need to make to enter your dream school. Texas A&M requires all applicants to submit either the SAT with Essay or the ACT with Essay. Test scores are listed as a very important factor in admissions. The 75% of admitted students who submitted SAT scores received a composite score at or above 1140, while 75% of admitted students who submitted ACT scores received a composite score at or above 25. SAT Subject Tests are not required for admissions to Texas A&M, but can be used as placement exams. SAT and ACT writing sections are only considered as a method for validating college application essays. In addition to test scores, Texas A&M ranks the following factors as very important in their admissions process: 60% of students accepted to Texas A&M’s class of 2022 were ranked in the top 10% of their high school classes. 88% were ranked in the top 25%. Applicants to Texas A&M should take the most challenging course load that they’re capable of doing well in during high school and should aim to participate in 2-4 extracurriculars with increasing levels of commitment and leadership throughout your high school career. Texas A&M also evaluates applicants based on their volunteer work, work experience, status as a first generation college student, state residency, and application essay . While some of these factors are out of your control, you certainly can work to build a strong applicant profile in other ways.   Try to stick with your work or service work for a prolonged time. If possible, choose work or volunteer opportunities that are related to issues of personal importance or to possible career goals. Texas A&M likes to see students who are committed and grow in leadership within their communities. Of the admissions criteria ranked very important by the admissions committee, three are linked to your academic achievements. By taking challenging classes, achieving a high GPA, and attaining a solid ranking in your graduating class, you can prove to Texas A&M that you’re ready for the rigor of college academics. Your essay should be free of all grammatical, organizational, and other errors, and do a good job of representing who you are as a student, as a person, and as a member of your community. Texas A&M carefully reviews every admissions essay and weighs each in the application process. If you need help with your essay at any point, from choosing a topic to fine-tuning its organization or polishing it grammatically, don’t hesitate to contact ’s Personal Essay Specialists , who can help at any point along the way. Not everyone can get into Texas A&M. Though it can be hard to pinpoint any single reason for your rejection, ultimately it doesn’t matter exactly why you were rejected so much as what you do with your future from here. While many students might want to appeal their admissions decision or choose a second-rate college from which they can quickly apply to transfer to Texas A&M, neither of these options is your best bet. Instead, you are better off choosing a second choice school that is still a college you’d be happy to attend, with academic resources that would enrich your experience. Attending another school where you can succeed is always a great choice, and if, further down the line, you choose to transfer elsewhere, at least you have made good use of your time there. Texas A&M does accept transfer students, and their rate of acceptance is very similar to the regular admissions acceptance rate, as is the application process. You can learn more about the transfer application process on Texas A&M’s page Transfer: How to Apply .   Ã‚   For more help applying to Texas A&M or other schools on your college list, consider enlisting the help of ’s Applications Guidance service. Here, you will be paired with a personal admissions specialist from a top a college who can provide step-by-step guidance through the entire application process.

Nuclear Magnetic Resonance Spectrometry Essay Example | Topics and Well Written Essays - 1500 words

Nuclear Magnetic Resonance Spectrometry - Essay Example A large variety information is obtainable through a nuclear MRS spectrum. Much like the way infrared spectroscopy is used to identify functional groups, the analysis of a 1-dimensional nuclear MRS spectrum provides information on the number and type of chemical entities in a molecule. The impact of MRS on the natural sciences has been substantial. It can, among other things, be used to study complex mixtures of analytes, understand dynamic effects like change in reaction mechanisms, pressure and temperature, and investigate protein and nucleic acid structures and functions. It is a method that can be applied to a wide variety of samples, both in solution and solid state. MRS is a tool used by biochemists for medical research projects, and by doctors to gather useful clinical information which can be helpful in the diagnosis and treatment of various diseases. It applications in the field of medicine are, in general, within the scope of detecting neurological disorders. For instance, it is used to identify Neural Progenitor Cells in the live human brain without any risky surgery of any sort (Manganas, et al., 2007). Neurological infections require immediate identification and treatment. Medical physicists and doctors have always found it difficult to accurately and rapidly diagnose such infections in both children and adults. MRS, however, has opened up new avenues and is now used as a safe, non-surgical method for the identification of brain infections like brain abscess and meningitis. Outside neurology, MRS is used to measure phosphate, phosphocreatine, ATP and phosphodiesters in fibromyalgic muscle tissue (Sprott et al., 2000). Furthermore, this technique is currently being investigated to study a number of other diseases in the human body, most notable of which include cancer, epilepsy and Huntington's Chorea. MRS methods can further be divided on the basis of the specific procedures and principles used during detection and investigation. Correlation spectroscopy is one of the several types of 2-dimensional nuclear MRS techniques. Others types of NMR spectroscopy techniques include Exchange spectroscopy, J-spectroscopy, Protein Nuclear MRS, Total Correlation spectroscopy, Solid-state Nuclear MRS, and Nuclear Overhauser effect spectroscopy (Wuthrich, 1990). Solid-state nuclear MRS is often related to structural investigations of membrane proteins, protein fibrils, polymers, and inorganic chemical analysis. Protein nuclear MRS, on the other hand, has major applications in pure structural biology, where it is used to obtain high resolution 3-dimensional protein structure and dynamics, much like what is produced by X-ray crystallography albeit in a less destructive manner using much lesser energy. The entire phenomenon of magnetic resonance is a result of the fact that a spinning charge generates a magnetic field around it having a magnetic moment proportional to the spin. When an external magnetic field is applied to a sample, two possible spin states exist for any atom- +1/2 and -1/2. The magnetic moment of the lower energy spin state (+1/2) is aligned with the external field, and that of the higher energy spin state (-1/2) is opposed to the external field. The difference in energies of the two spin states is dependent on the external magnetic field strength, and is usually kept very small. Though the spin states have

Sometimes a lie is better than the truth Essay Example | Topics and Well Written Essays - 750 words

Sometimes a lie is better than the truth - Essay Example example, American troops in Pakistan earlier convince the Pak authorities that they will never undertake any mission inside Pak territory without the permission from the Pak authorities. However, they secretly conducted a mission and killed Osama Bin Laden. The Pak authorities came to know about this mission only after the mission. In this case, nobody can blame American troops for telling lies since the ultimate aim of this lie was to kill a terrorist and save the innocent people. Former American President George Bush convinced the world that Saddam or Iraq possesses weapons of mass destruction. He has taken approval for conducting military strikes in Iraq from United Nations with the help of this lie. It should be noted that UN would never grand permission to attack Iraq, had they know the intentions of Bush prior to the attack. At present, it is crystal clear that President Bush was lying and his intention was to destroy Iraq and Saddam since Saddam humiliated his father Bush Sr. in an earlier encounter. The execution of Saddam created mixed response in the world. Some people criticized this execution whereas others, especially the Kurds, who suffered a lot from the hands of Saddam, welcomed the execution of Saddam. In other words, Kurds believe that Bush’s lie helped them in one way or another. Lies will be justified when the life is in danger. Imagine an American was caught by the Taliban. Nobody can blame the American if he tells some lies to escape from the hands of Taliban. â€Å"Police officers adopt ruses when trying to catch criminals. Spies do it to serve their nations. Military forces do it to achieve victory on the battlefield† (Akin). In these cases, telling lies help people in one way or another. It should be noted that it is the duty of the police officers to catch criminals and to protect the life of innocent people. In order to save the life of many innocent people, police officers may tell some lies to catch the criminals which are justified.

Mark Antony :: essays research papers

Mark Antony is one of the most famous people of Roman history. He was one of the most superior generals and a crucial statesman in his time. A comrade and patron of Julius Caesar, Antony was an ideal military tactician and leader of the people. He was a man who started out for the people but eventually became hungry for power and empire expansion. Mark Antony was a military and political leader in Caesar's time who rose to the highest of Roman power but eventually lost everything due to his greed. Marcus Antonius was born in 83 BC, the son of a noble Roman family, related to the Roman leader Julius Caesar. His father died when he was young and soon after his mother remarried P.Lentulus. Lentulus found him self in trouble and was strangled by Cicero for his involvement in the Catiline Affair. This changed Antony’s early life severely and he promised one day he would meet up with Cicero and kill him. Mark Antony’s military career started when he was young. His first travels were to Syria where he was soon promoted to a Calvary Commander, and sent off to Judea and Egypt. Antony was later sent to Gaul where he served under Caesar. He was so superior to his peers that at the age of 22 he became Tribune of the People. Soon Antony became a quaestor with a reputation of being a speaker on behalf of Caesar’s interests while he was no there. It was during this period in Rome where Antony met Fulvia. Fulvia also had a hate for Cicero from her last marriage. They soon were married and Antony was making his way higher in the Roman world. In 49BC, he received the title of Augur (priest and soothsayer). It was during this same year that he vetoed the Senates attempt to take Caesar’s command. Antony left Rome and traveled to Gaul until things cooled down where he went back to watch over Caesar’s interests. Caesar soon became enemies against Pompey, Antony tried to defend Caesar and was kicked out of the senate. Antony soon fled with Caesar to get ready for battle. Antony commanded a wing of Caesar’s Legions at the battle of Pharsalus in 48 BC where Pompey was defeated. Following the battle in 44 BC, Antony became co-consul with Caesar. When Caesar was assassinated on the Ides of March, 44 BC, Antony immediately took all of Caesar’s possessions including papers, residences, and other assets.

Divorce in the Philippines Essay

Everyday, we hear stories from the news about women being abused by their husbands up to the point of causing death to the abused. It is also never new to hear a spouse having extramarital affairs and those other stories of infidelity and violence. We may sometimes first-handedly witness it in our own community, neighbors and friends, and even in our own homes. Come to think of it, why stay on this kind of unhappy relationships? According to the Philippine Commission on Women website, â€Å"physical injuries and/or wife battering remains to be the most prevalent case across the twelve-year period, from 1997–2009, accounting nearly half (45.5 percent) of all reported violence against women (VAW) cases nationwide.† Yes, we already have annulment and legal separation in the Philippines but these systems are nothing but flawed—allowing only separation for such grounds that makes marriage void, in the first place. Meaning, this only considers those cases of psychological incapacity, impotence, marriages between collateral blood relatives, incestuous marriages, mistaken identity, and minority. However, spousal abuse and infidelity are not grounds for the annulment of marriage. This does not answer the rampantly occurring cases of violence and infidelity that leaves women rather helpless. Philippines is among the last two countries in the world that do not yet legalize divorce. Gabriela Rep. Liza Maza first filed a divorce bill in Congress in 2005. The bill, known as House Bill 1799, or An Act Introducing Divorce in the Philippines, was re-filed in August 2010 by Gabriela Women’s party-list. It should be no wonder now why it is the women who are fighting for the passage of this bill because they are the object of infidelity and violence. Lawmakers have identified several grounds for divorce: when the married couple has been separated for five years de facto and reconciliation is highly improbable; the couple has been separated for two years before filing for divorce; when the grounds for legal separation (infidelity, psychological incapacity and irreconcilable differences) are present resulting to an irreparable marriage. According to a Social Weather Station survey conducted in March 2011, â€Å"50 percent of adult Filipinos agree and 33 percent disagree with the statement: ‘Married couples who have already separated and cannot reconcile anymore should be allowed to divorce so that they can get legally married again.’† In 2005, a similar survey was conducted which showed that 43 percent of adult Filipinos were in favor of divorce and 44 percent were not. From the statistics, we can conclude that Filipinos are starting to become open-minded with this issue and now accepts divorce as an option for failed marriages. According to Luzviminda Ilagan and Emerciana De Jesus, representatives of Gabriela Women’s Party List, â€Å"The sanctity of marriage is not based on the number of marriages existing but on the quality of marital relationships; when a marriage is no longer viable, divorce should be an option.† Indeed, why stay in a marital relationship where it no longer foster love between husbands and wives? It is now time to accept the rampantly occurring fact that some marriages work and some unfortunately don’t. In cases where a union is more harmful than beneficial, a divorce can be a benevolent and less hurtful way of severing ties.

Similarities Between Ancient Greece And Rome - 990 Words

The Rome’s Pantheon and Greek’s Parthenon are both significant and innovative structures that have influenced the architecture around the world. This essay will describe the style and function of each building as well as the similarities and differences between ancient Greece and Rome in four characters including history, design, usage, and similarity. 1.History Rome’s Pantheon – one of the greatest spiritual buildings in the world. The temple is devoted to the gods of ancient Rome. The name â€Å"Pantheon† derives from Greek and actually means â€Å"Every God†. The temple is one of the best preserved of all ancient Roman buildings and it has been in almost continuous use throughout its history. The Pantheon was built by Marcus Agrippa in year 27†¦show more content†¦The exterior of the Pantheon is beautiful, but its inside is what makes it truly stunning. The perfectly circular interior chamber approximately 143 feet in diameter topped by a dome that is the same 143 feet high. It is a giant room that conceivably holds a perfect sphere or globe 143 feet across. Some believe the sphere was meant to symbolize the vault of heaven. At the apex of the dome is an oculus; its main purpose was to let light stream into the building and to prevents the dome from collapsing. Several smaller shrines are along the inn er walls. There used to be devoted to the seven gods linked to the planets of the Sun, the Moon, Venus, Saturn, Jupiter, Mercury, and Mars. The huge marble walls might be the most remarkable feature in Pantheon. The Pantheon, Roman The Pantheon, Roman The Pantheon, Roman The Parthenon is created as an optical illusion. It appears to consist of straight lines but in fact, almost every surface is built to lean and curved from its columns to its foundations. It gives a unique insight into the best that ancient Greek sculptors could produce at the best period of Greek art. The Parthenon is a Doric peripteral temple; it consists of a rectangular floor plan with a series of low steps, and a colonnade of Doric columns. The three main types of columns used in Greek temples and other public buildings are Doric, Ionic, and Corinthian. Many of the sculptureShow MoreRelatedDifferences And Similarities Between Ancient Greece And Rome864 Words   |  4 PagesThere are lots of similarities and also differences between Ancient Greeks and Romans, some of the similarities are their government and their arts and literature. Their first similarity is in their government. In Greece, Pericles was an important figure in Athenian politics between 461 B.C. And 429 B.C., du ring this time Athens expanded its empire abroad while democracy grew at home. The period of classical Athenian and Greek history was called the Age of Pericles. Pericles created a direct democracyRead Moresimilarities and differences between greece and ancient rome educational sytems2560 Words   |  11 Pagesnot getting the grades brings fear and insecurity, leaving him to scurry anxiously back down the stairs to relative safety and security. With the above point in mind let us continue our focus on Rogers’ principles and explore where there are similarities in approach. ‘Those learnings which are threatening to the self are more easily perceived and assimilated when external threats are at a minimum’ (Rogers’ fourth principle,1969). Conversely when external threats are present, learning stops andRead MoreThe Religious And Social Differences Between Ancient Greece And Rome Essay1423 Words   |  6 PagesThe Religious and Social Differences between Ancient Greece and Rome In modern day, everyone tends to think of the Roman gods when they think of Greece, or when they think of the ancient gods in general. Juno versus Hera, Jupiter versus Zeus, and Mars versus Ares are some examples of their different and separate deities; not just their names, but their personalities as well. There are many differences between the two religions, as well as differences between each culture’s social standings. NotRead MoreSimilarities And Differences Between Greece And Rome1457 Words   |  6 Pagespoints when bringing up similarities and differences between Greece and Rome. The two vocal points I feel strongly about are both their military and leadership. When talking about their militaries we have two of the strongest forces to ever grace the earth. When talking about their respective cultures we are talking about beliefs that spread nationwide. These are the similarities and differences between Greece and Rome. If there was anything that Rome and Greece where known for it was thereRead MoreWomen s Influence On Women1545 Words   |  7 PagesThroughout history until about the last couple century’s women have had not as many rights compared to their male counter parts and this was especially evident in the ancient world. However women had more rights in places for example they had a bigger role in society compared to that of Greek women in ancient Greece. Women were cogs in a patriarchal dominated society woman were very much under their husbands control according to law and the most important role of women was to raise the children andRead MoreGreek And Roman Civilizations : Greece And Ancient Civilizations1503 Words   |  7 Pages Greek and Roman Civilizations In examining the impact that the ancient world has had on modern Western civilization, the two ancient civilizations which are frequently understood as having had the greatest influence are Ancient Greece and Ancient Rome. These two civilizations would eventually come to shape much of what would become the modern European culture, politics and society, and by extension, a vast proportion of global culture and society. In scrutinizing the trajectory of modern historyRead MoreGreek And Roman Civilizations : Greece And Ancient Civilizations1498 Words   |  6 Pages Greek and Roman Civilizations In examining the impact that the ancient world has had on modern Western civilization, the two ancient civilizations which are frequently understood as having had the greatest influence are Ancient Greece and Ancient Rome. These two civilizations would eventually come to shape much of what would become the modern European culture, politics and society, and by extension, a vast proportion of global culture and society. In examining the trajectory of modern historyRead MoreEssay Greek and Roman Governments772 Words   |  4 Pagesmaking them similar, yet exclusively different. Both have had tremendous influences on governments in our modern world. Rome was a republic where the leaders were chosen through voting, while Greece practiced a more direct democracy in which the citizens participated in the crucial decision-making within the government. This paper will attempt to diagnose the fundamental similarities of each government coupled with the not so obvious differences. Based on the evidence from each type of government,Read MoreThe Great Differences Between Ancient Greece And Rome And Modern Life1200 Words   |  5 Pagesthan many of the ancient societies that we have studied? No doubt there are great differences between ancient Greece and Rome and modern life in the US. But the needs of people to live well, create a social structure and advance as a people are all things that we share. Furthermore, the human emotions that drive discoveries and advancements have been consistent throughout time. Let’s take a look at ancient Greece and Rome and see how much we have in common. Let’s start with Greece†¦. †¢ Democracy oRead MoreSimilarities Greeks and Romans Essay896 Words   |  4 Pagescultures | Similarities and differences between Greece and Rome. | Essay. | | Zack Skone | 4/18/2013 | This document is about the similarities and differences between Ancient Greece and Rome. | Comparisons and differences between the Ancient Greeks and Romans The Ancient Greeks and Romans both began their histories as city-states. While the coastline and the mountainous terrain of the Greek peninsula isolated the various Greek cities from one another, the city of Rome was located